has become crucial.|At the top, it contains strategic aims and budgets ??a superb transfer to mimic if your Principal viewers would not need this information highlighted for the forefront.|??Should you examine the definition closely, you see there are four things to do, or elements, of marketing:|Konzumerizam je organizirani pokret građana i vladinih agencija s ciljem unapređenja prava i snage potrošača u odnosu prema prodavačima. Ralph Nader dao je najveći doprinos razvoju konzumerizma.|Browse pitch pitcher pity pizza place basic plainly system plane #randomImageQuizHook.filename #randomImageQuizHook.isQuiz Exam your vocabulary with our enjoyable image quizzes| /message /verifyErrors The term in the example sentence won't match the entry word. The sentence consists of offensive content. Cancel Submit Many thanks! Your responses might be reviewed. #verifyErrors concept |Utilised his ordinary post see on Every single of his marketing channels to estimate simply how much material he had to create and how frequently he needed to post on social networking.|The main focus on Louisville as ?�Bourbon Town??properly leverages its unique cultural and culinary attributes to existing a solid manufacturer.|Not surprisingly, the small business may well look at these 3 items as a single large marketing method, Each individual with its possess particular material approaches. How granular you desire your marketing want to get is your choice. However, each marketing program goes by a certain set of actions in its generation.|Motivirati zaposlenike da poslove obavljaju kao stručnjaci koji su orijentirani na potrošača i koncentrirani na uslugu te kako mogu uspješno ispuniti svoje obveze|Upravljanje ljudskim potencijalima je širi pojam od internog marketinga i ima four značenja: znanstvena disciplina, menadžerska funkcija, posebna poslovna funkcija u organizaciji i specifična filozofija managementa.|Interni marketing podrazumijeva marketinške napore poduzeća usmjerene prema zaposlenicima s ciljem izbora, motiviranja i zadržavanja najboljih ljudi koji će obavljati svoje poslove na najbolji mogući način.|All place mat place placing no place place card place-kick place identify place price See all meanings Phrasal Verbs pop in/into (someplace) phrasal verb|Lobiranje - skup aktivnosti koje neprofitne organizacije provode kako bi utjecale na zakonodavna tijela, državnu ili lokalnu upravu u vlastitom interesu ili interesu onih koje zagovaraju.|Creating a marketing program is usually absolutely free. But the price of executing a marketing strategy will rely on your particular approach.}
all over the place a place to call dwelling involving a rock and a hard place concerning the rock as well as really hard place blow into (a place) decimal place dwelling place drop into place final/past resting place give place to coronary heart is in the ideal place hiding place superior place hundreds place in the main place in the 2nd place leaping-off place hold (a person) in his/her place lightning by no means strikes (the same place) two times like a person owns the place reduce a person's place generate a place mise en place no place for not Possess a hair outside of place ones place parking place/Room/location place a substantial value on place significant needs on place/house of worship place inside the sun place/make a wager place mat place-name place of abode place of company place of honor place of origin place of refuge place/place little credence in place/place 1's belief in place/place stock in place environment place worth polling place satisfaction of place put/place a quality on place/place anyone in a disadvantage set/place (a person) with a pedestal put an individual in his/her place resting place shelter in place take (a place) by storm just take a person's place get place go ahead and take place of (an individual or a little something) tens place the place to become countless numbers place models place watering place See Far more
It wasn?�t just a name or hair colour transform. It absolutely was a fully built-in marketing tactic dressed up in purple curls and drag makeup.??is enough to make even a Kardashian need a break from consumerism.|You can?�t you should Every person in an individual marketing marketing campaign, and When your team isn?�t to the hook for one thing, you must help it become regarded.|For those who?�re wary of relying too closely on electronic marketing, contemplate immediate mail. It requires sending advertising components including postcards, brochures or flyers to prospective buyers you?�ve recognized by market investigation.|In my view, this marketing approach is really a masterclass for corporations in the tourism market. It can be a comprehensive activity plan that addresses essential procedures for functions, tourism programs, meetings, and conventions.|Organizations use quite a few sorts of interaction, which includes promotion on the Web or television, on billboards or in Publications, as a result of merchandise placements in flicks, and through salespeople. Other types of interaction involve trying to have news media deal with the corporation?�s steps (part of public relations [PR]), taking part in Unique activities such as the once-a-year Intercontinental Shopper Electronics Present where Apple as well as other businesses introduce their most recent gizmos, and sponsoring Exclusive functions similar to the Susan G. Komen Race for that Heal.|Your marketing system lays out Just about every marketing campaign?�s mission, purchaser personas, finances, tactics, and deliverables. With All of this facts in one place, you?�ll have A neater time remaining on the right track which has a marketing campaign, and you may discover what functions and what doesn?�t.|Must be a source place that will be fixed all through command execution into unregistered information or consumer-aspect written content.|Want to learn more about e-mail marketing, but not sure the way to get rolling? Have a look at our listing of the greatest electronic mail marketing application to check our favourite instruments for producing e-mail strategies.|The twist would want a spoiler alert if I said anything at all much more, but take a look and see how subverting expectations can make a memorable perception.|A marketing plan is really a strategic highway map that companies use to organize, execute, and keep track of their marketing method about a supplied time period. Marketing ideas can involve unique marketing methods for a variety of marketing teams across the organization, all Doing work toward precisely the same business aims.|Marketinški stručnjaci moraju se voditi etičkim načelima i brinuti o činjenici da su etički standardi različito prihvaćeni u različitim kulturama.|With areas all throughout the US and copyright, it is possible to seek out real estate property listings, view pictures, and hook up having a PLACE Lover agent almost anyplace.|There is a enormous a number of marketing methods available to little corporations. Frequently, most organizations use a mixture of regular and electronic marketing equipment that will help reach as A lot of people as you can. Examine Some well-known ideas to view if any would get the job done in your budding corporation.|Still others argue that Here is the time of service-dominant logic and that we are in the provider-dominant logic era. Services-dominant logic is an method of enterprise that recognizes that consumers want value Regardless how it is actually shipped, no matter whether it?�s by means of an item, a assistance, or a mix of The 2.|For instance, inside the 1800s Singer and Nationwide Income Register adopted methods rooted in product sales, in order that they operated from the marketing period forty several years ahead of it existed. Some organizations remain during the providing period. Not too long ago, numerous regarded car manufacturers to be in The difficulty they ended up in given that they do the job far too difficult to provide or press item rather than tough enough on providing value.|At this time, about 82% of marketing groups use material marketing as part of their tactic, with forty% ranking it as a significant part of their Total marketing solution. With the proper articles, you could Strengthen audience retention, land bigger conversion charges and create your authority as part of your space.|Practical experience an revolutionary institution of increased learning, a world research university devoted to accessibility and impression, a place with a legacy as previous as America ??along with a boundless foreseeable future. The UNC Visitors Centre appears to be forward to sharing all of that is Exclusive about Carolina.|A BMW X5 costs Significantly a lot more than a Honda CRV, but why could it be truly worth far more? What will make up the whole offering that creates this sort of worth?|Uži je pojam od Internet marketinga jer označava samo dio ukupnog procesa razmjene, tj. samu transakciju.|Like a street map, a marketing prepare is barely useful if it helps you obtain to where by you would like to go. No-one component is a lot more important than the other.}
Aspiration Crew??e-book properly. Immediately after reading through it, You may use his strategies to tell your own marketing system. Far more precisely, you?�ll find out how he:|System nije nešto što vrijedi jednom i zauvijek - potrebno ga je periodično revidirati u skladu s promijenjenim uvjetima koje nije moguće kontrolirati.|Svaki segment potrošača ima jedinstvenu potražnju stoga poduzeća nastoje prodavati proizvod tako da udovoljavaju manje ili više sličnim zahtjevima istog segmenta potrošača.|By being familiar with what drives loyalty and engagement, marketers can allocate methods more successfully, focusing on those with the greatest extensive-phrase potential. |a : to put in or just as if in a particular place or place : set b : to current for thought an issue placed|One example is, if I had been a tech startup that's launching a whole new cellular application, my marketing prepare would come with:|Stegman asked herself, ?�Why are we performing that? Let's have some fun with it, and let?�s discuss it and ensure it is A part of who we're and A part of our manufacturer.??Direct mail is one of the most worthwhile sorts of standard marketing, with a 29% return on expense. It?�s especially fruitful in order to current market to the newborn Boomer technology, as 31% want immediate mail in excess of other marketing channels.|Ovise o prevladavajućim okolnostima na tržištu i moguće ih je promatrati putem sljedećih stanja:|These marketing programs are First sources to get your content marketing system started off. But to really provide what your audience wishes and desires, you'll likely have to have to test some unique Thoughts out, evaluate their accomplishment, after which refine your plans while you go.|The moment these students come to be juniors and seniors, As a result moving into the thought phase, the e-mail shift concentrate to the college software procedure as well as other exploratory information.|Take a sip from the Aged Effectively on the initially working day of courses to acquire great grades. Signal your title on the bricks inside the Bell Tower as a senior. Rest while in the Solar on Polk Place. Carolina is full of traditions - some that day back for many years and others which might be new - that learners cherish these days.|Be the initial to learn all about the most recent Marketing suggestions & methods, Market Distinctive insights and more|I?�ve also highlighted a handful of distinguishing characteristics in Each individual instance, to help you effortlessly adapt and apply them to your very own marketing procedures.|Ovim pristupom se zna vrsta i broj segmenata jer se unaprijed određuju osobine prema kojima se potrošači svrstavaju u segmente.|Computing has developed from on-premises remedies into the cloud and now to some hybrid product known as ?�cloud-prem.??Initially, on-premises methods allowed organizations whole Handle but came with high charges and routine maintenance demands.|But as consumers experienced many selections available to them, firms experienced to uncover new ways to contend. Which products had been greatest to generate? Why generate them? The solution was to create what clients desired, resulting in the development from the marketing notion. In the course of this time, the marketing principle was designed, and from about 1950 to 1990, corporations operated from the marketing period.|3. Izbor ciljnog tržišta ??većina poduzeća usmjerava svoje strategije prema više ciljnih tržišta. Za svako tržište se oblikuje prikladan marketinški splet. Temeljem provedene analize situacije odlučuje se koja će tržišta opsluživati.|During the write-up??World|Globe|Planet|Entire world|Earth|Environment} War II natural environment, desire for products enhanced since the financial state soared. Some products and solutions, minimal in provide all through Entire world War II, had been now plentiful to The purpose of surplus. Businesses thought that a way to contend was to create goods distinctive from your Level of competition, countless centered on solution innovation. This give attention to product innovation is called the products orientation. Organizations like Procter & Gamble produced quite a few products that served the same essential operate but that has a slight twist or distinction in an effort to attract a unique consumer, and Therefore solutions proliferated.|: to earn a provided place in a competition especially : to come back in next (as in a horse race) placeable ?plā-s?-b?l |Problemi vezani uz etiku u marketingu stari su kao i sam marketing. Naime, unatoč postojanju principa, vrijednosti i standarda javlja se difficulty njihove jedinstvenosti ??koncept etike i poslovnog morala razlikuje se od kulture do kulture.|Nekima just one služe za promociju svoje djelatnosti ili pružanje dodatnih usluga, dok druga poduzeća koriste Internet stranice kao srž svoga poslovanja.|In 2025, the main focus will be on making a unified, holistic buyer working experience across all channels, making sure seamless transitions and context continuity.|Calculated just how much attained and paid out media could Minimize down the level of written content he had to make and article.|U.S. Ladies?�s rugby player Ilona Maher took TikTok by storm the summer season of 2021. The delayed Olympic Video games were underway in Tokyo, and the remainder of the environment was cautiously rising from pandemic lockdowns.|Inform us about this instance sentence: The term in the example sentence doesn't match the entry phrase. The sentence includes offensive written content. Cancel Post Many thanks! Your feed-back are going to be reviewed. #verifyErrors message |A marketing prepare template is usually a pre-intended framework or framework that assists you define your marketing system.}
Predictive analytics can tailor communications and provides to meet client needs just before they even Categorical them, although dynamic articles technology can adapt based on customer actions and Tastes. scheduling journey a delightful practical experience,??your marketing mission could be ?�to appeal to an audience of tourists, teach them about the tourism market, and transform them into end users of our bookings System.??Beneath is a listing that features email marketing, SEO marketing, PR marketing, and a lot more. I?�ve integrated corporations small and big together with influencers and solo content material creators.| With rising privateness rules, zero-bash data??information|info|details|data|facts|information and facts} that buyers proactively share with models??becomes|gets to be|turns into|gets|will become|results in being} crucial. Brand names will center on producing interactive ordeals to assemble this data directly from clients.|Ciljni marketing ??podrazumijeva određivanje segmenata potrošača koje se želi opsluživati te određivanje marketinškog miksa kojim će to ostvariti|Your initial step in crafting a marketing plan is always to condition your mission. Despite the fact that this mission is precise towards your marketing Office, it must function your online business' main mission statement.|This will involve leveraging CRM platforms to handle cross-channel client journeys, using AI to find out the top channel and timing for every interaction. }
2. Utvrđivanje ciljeva ??marketinškim ciljevima označavaju se specifični, mjerljivi rezultati koji se očekuju kao rezultat marketinških aktivnosti. Utvrđivanje ciljeva predstavlja kritičnu fazu planiranja jer na temelju njih određuje se potrebna strategija i taktika.-less Marketer??to describe a specialist empowered by AI instruments to take care of multiple features. As regular marketing roles evolve with new technology, the main target will change to equipping marketing professionals with versatile AI and generative AI equipment that allow them for being far more dynamic and adaptive within their roles.|Etički kodeks je skup pravila i standarda ponašanja kojih se moraju pridržavati zaposlenici poduzeća o čijem se kodeksu radi.|W3Schools is optimized for Studying and coaching. Illustrations is likely to be simplified to boost looking through and Understanding.|The program starts off with a letter within the president and CEO of the corporation, who sets the phase by delivering a higher-stage preview in the incoming developments for Louisville's tourism business.|Yapping about ?�authenticity??is earning each individual marketer?�s voice hoarse, but that doesn?�t indicate we?�re Improper|?�이지??주소가 변�??��? ??��?�어 ?�청?�신 ?�이지�?찾을 ???�습?�다.|Elektronička pošta - poduzeća i pojedinci ju koriste u direktnoj i osobnoj komunikaciji s potrošačima jer tehnologija omogućuje visok stupanj personalizacije.|Her love of rugby ??and her blistering takedowns of physique-shaming trolls ??is consistent, genuine, and nonetheless loads of exciting to watch.|When the instruments will grow to be extra common, Entrepreneurs need to ensure that the new systems are confirmed and won't trigger difficulties like AI hallucinations, which occurs when a substantial language product, such as a generative AI chatbot or Pc eyesight Resource, identifies patterns or objects that don?�t exist, causing outputs which can be nonsensical or inaccurate. |Paperwork for every motif inside the PLACE database includes, Along with a motif sequence, a brief definition and outline of each motif, and relevant literature with PubMed ID figures and GenBank accession figures exactly where available.|Additionally, it divides its concentrate on sector into expansion and seed groups to permit For additional centered strategies.|Every single marketing approach ought to consist of one or more targets, the path your staff will acquire to fulfill Those people goals, And the way you intend to measure good results.}
Glavno obilježje ove koncepcije je da ponuda nadmašuje potražnju te je jaka konkurencija. Stoga poduzeća moraju prilagoditi proizvode i usluge potražnji tj. potrošačima.
Marketing can?�t just promise worth, Furthermore, it has to deliver worth. Delivering an offering which includes benefit is far over merely receiving the product or service into your palms on the person; Additionally it is ensuring that the user understands how to find the most out on the merchandise which is taken care of if he or she necessitates service later. Worth is delivered in part through an organization?�s supply chain. The availability chain includes a number of organizations and capabilities that mine, make, assemble, or deliver materials and products and solutions from a manufacturer to people.
Social networking sites like Foursquare and Fb Have got a place attribute that enables people to publish their location. Merchants can then use this to ship coupons and other Exclusive presents to The patron?�s cellphone or pad for rapid use. free of charge!|The main element to flourishing Within this evolving landscape is remaining forward in the curve, adopting revolutionary instruments, and normally retaining the customer at the middle of each method. |or much less frequently into place a : within an primary or good posture b : founded, instituted, or operational units in place|Needs to be a source spot that can be resolved through command execution into a registry entry in minecraft:worldgen/configured_feature registry.|Just about every consumer persona really should instantly reflect your enterprise' latest and prospective buyers. All business leaders have to agree on the buyer personas.|/klæn/ a group of people, specifically in Scotland, who at first arrived within the identical household and have a similar title|A lot more than 225 a long time ago, a radical concept took root in North Carolina: higher education, funded because of the people today, with the people.|I like to recommend this plan in order to experiment with diverse platforms and campaigns. Experimentation can truly feel dangerous and unfamiliar, but this system gives you a framework for accountability and method.|Within an era in which influencer Professions increase and slide faster than you can doom scroll, Maher stands out for playing the very long game.}
What important assets do clients mention? And Should they be acquiring any negative feed-back, what is it about???in your hotel, and cash back again factors on your own Find card to pay for meals. None of those transactions would essentially need more info cash. Other exchanges, for example information regarding your preferences gathered through surveys, won't entail funds.|Oglašavanje putem banner oglasa najčešći je oblik oglašavanja na Internetu. Radi se o dinamičnim ili statičnim slikama na World wide web stranicama, a prikazuju oglašivačku poruku poduzeća.|Disposing of items is now a very important ecological difficulty. Batteries together with other parts of mobile phones, computers, and significant-tech appliances can be quite dangerous to the natural environment, and a lot of buyers don?�t know how to eliminate these items properly.|Such as, the more time you're shopper of Amazon, the more element they get within your paying for practices and the better they could target you with gives of recent items. With the appearance of social websites and the empowerment of buyers through ubiquitous data that features customer opinions, there is Plainly bigger emphasis on Assembly shopper requirements. Nevertheless is that substantially diverse within the marketing idea?|Reserving your pre-coaching session is the ultimate phase toward having connected along with your mentor! All fields are expected.|Forbes posted a marketing strategy template that has amassed Virtually four million sights. That will help you sculpt a marketing street map with a powerful eyesight, use its template to find out how to fill out the 15 essential sections of the marketing system:|If you will find other facets of your company which you aren?�t serving In this particular unique system, involve them During this portion. These omissions help to justify your mission, purchaser personas, KPIs, and articles.|Still the dish was the exact same, priced the same, and served the exact same way. For the reason that your tastes diversified, the advantages you received different. Consequently the worth varied for each of you. That?�s why we call it a private|In July 2024, businesswoman Michele Kang introduced a $four million donation for the staff, many thanks partly to Maher?�s intense social networking existence and the eye she introduced to women?�s sports activities.|AI can automate and accelerate the creation of customized content material, which includes product or service suggestions, e-mail copy, and dynamic Site content. This automation not merely improves effectiveness but also allows close to serious-time response to your shopper?�s actions delivering personalization and relevance at scale. |Apple incorporates a Web page wherever individuals can fill out a kind, print it, and ship it along with their outdated mobile phones and MP3 gamers to Apple.|Segmentacija uz pomoć istraživanja tržišta - potrošači se svrstavaju u skupine na osnovi istraživanja, a skupine su formirane na temelju nekih drugih, odabranih obilježja.|It highlights the workforce users accountable for Just about every initiative with a photo to emphasize accountability and community.|Great Web optimization is An important part of the electronic marketing system, but bear in mind it?�s not likely to provide fast gratification. We?�ve been adapting our Search engine optimisation approaches For a long time, and in this new AI-run look for entire world, we?�re evolving faster than previously.|Good Vocabulary: relevant text and phrases Duty, obligation and duty accountable accountable to another person accountably solution for some thing phrasal verb bind buck determination delinquent in one thing/executing something department twin position duty obligation of treatment obligatorily compulsory obliged on your own head be it idiom preserve shoulder somebody's response to another person/something idiom the onus See much more final results »|Elektroničko trgovanje je kupnja i prodaja proizvoda te pružanje i korištenje usluga putem Interneta. Uključuje predstavljanje proizvoda i usluga, naručivanje, plaćanje i podršku potrošačima putem weba.|He experienced for redundancy on The idea the new hrs and place of work could well be a improve to his terms and conditions.|Let's consider our example of a marketing mission from the above step. If part of our mission is ?�to attract an viewers of tourists,??we would track Web site visits utilizing organic web site sights. In such cases, ??organic|natural|organic and natural|natural and organic} webpage views??is one KPI, and we can easily see our amount of web page sights improve after some time.|A method to think about value is to consider a food within a restaurant. For those who and a few mates go to a restaurant and order the same dish, each of you can like it kind of dependant upon your personal personal preferences.|Kristy Snyder can be a freelance author and editor with 12 many years of practical experience, presently contributing into the Forbes Advisor Smaller Business enterprise vertical. She works by using her expertise handling her possess successful compact business enterprise to write articles about program, sma...|Koncentrirani marketing ??strategija kojom se poduzeće usmjerava na nekoliko, što je moguće sličnijih, segmenata potrošača.|Communicating is usually a wide expression in marketing Meaning describing the presenting and its value towards your prospective and present-day buyers, and also Understanding from clients what it is they want and like. Occasionally communicating usually means educating potential prospects about the value of the supplying, and sometimes it means simply just producing prospects aware about in which they might locate an item. Speaking also means that consumers get an opportunity to convey to the organization the things they Consider.|Articles pillars should be dependant on topics your viewers ought to know. If your ideal customers are female business owners, then your articles pillars may be: marketing, currently being a lady in organization, remote Operating, and productivity hacks for business people.|eliminate your place She spoke to me And that i misplaced my place within the reserve (= I forgot where by I were looking through).|know your place I'm not likely to criticize his decision - I'm sure my place (= I am aware that I am of lower rank or have fewer authority).|Kristy Snyder is often a freelance author and editor with 12 years of working experience, at this time contributing for the Forbes Advisor Little Business enterprise vertical. She employs her encounter running her possess thriving smaller enterprise to write article content about application, sma...}
Notify us about this example sentence: The term in the instance sentence doesn't match the entry term. The sentence contains offensive written content. Cancel Post Many thanks! Your suggestions will be reviewed. #verifyErrors concept .|That?�s why there are plenty of practical assets that will guidance your very first ways. We?�ll share some of the very best guides and templates that can assist you Create powerful outcomes-pushed programs for the marketing techniques.|Postupak je obrnut od a priori pristupa jer polazi se od stvarnog ponašanja, a nakon toga se utvrđuju eventualne sličnosti obilježja (npr. demografska obilježja). Broj segmenata nije unaprijed poznat.|At HubSpot, we?�ve built our marketing staff from two small business college graduates Doing the job from a coffee table to the powerhouse of countless employees.|Adapt and evolve, but eyes about the prize: Even though AI is shifting the look for landscape, fantastic written content continues to be at the foundation of great Search engine optimization.|Solutions filter enter × W3Schools provides a wide array of services and merchandise for novices and industry experts, assisting many men and women everyday to find out and grasp new capabilities. Absolutely free Tutorials|d : to immediate to the desired spot e : to result in (the voice) to create absolutely free and perfectly resonated singing or Talking tones|A housing agent in Charlotte, North Carolina, states he asked his Gen Z employee to edit a video of the dwelling tour.|Know what your viewers is hunting for ??including what follow-up questions they?�ll have ??and build written content for them, not for Google.|These days businesses are discovering that to be successful, they have to have a far more interactive dialogue with their consumers. As an example, Comcast customer service Associates observe Twitter. If they observe shoppers tweeting problems with Comcast, the customer care reps will post resolutions for their difficulties. Similarly, JCPenney has created purchaser groups that speak among by themselves on JCPenney-monitored Internet sites. The corporation could article inquiries, deliver samples, or have interaction in other functions created to solicit feedback from shoppers.|Furthermore, it articulates the organization?�s strategic options for your future fiscal 12 months, Primarily because it grapples Using the aftereffects of your pandemic.|Modern surveys (Down load Optimove?�s Insights 2024 Getaway Shopping Report) demonstrate that 88% of customers be expecting merchants to deliver customized tips. Personalization isn?�t almost frequency?�it?�s about relevance. AI and device Discovering are enabling a shift from traditional segmentation to hyper-personalization, where client data is analyzed to generate individualized ordeals in genuine ?�time, and the best time (second).}
4. Koncepcija marketinga naglašava analizu potrošača. Elementi marketinškog miksa prilagođavaju se potrebama i željama potrošača.
Marketing se bavi potrebama ljudi i pronalazi načine zadovoljenja tih potreba. Također pronalazi i potrebe kojih potrošači u danoj točki vremena još nisu svjesni(!),što odgovara Marxovoj ideji da kapitalisti, u trci za povećanjem profita,stvaraju stalno nove proizvode koje ljudi počinju kupovati, uzimajući sve veći dio njihovog dohotka (Marx: "Potreba stvara proizvod, ali i proizvod stvara potrebu"); te također pomaže u oblikovanju proizvoda za njihovo zadovoljenje}